Agarwood is not just valued for the wood itself but also for the properties found in its unique, aromatic resin. Once processed, Agar provides a scent unlike any other in the world and is a staple for luxury perfumes, soaps, incense, spiritual and religious ceremonies and more. For many in the Middle East there is no acceptable substitute for the use of Agar in their ceremonies. Chips are burned for their distinct fragrance and wood gifted to show wealth.

Agar has also been in demand for medicinal purposes for thousands of years throughout Southeast Asia. In the West leading manufacturers of perfumes, soaps and fragrances are onstantly seeking out reliable sources. No less than Yves St. Laurent insist on Agar Oil as an additive for their more premium brands. In Japan, Agar incense is used regularly during Koto or Incense ceremonies. Oil distilled from agarwood can cost as much as US$30,000 per kilogram depending on the grade and demand.